My general approach to marketing books is something along the lines of “Ugghhhhhhhh. Whyyy? Do I have to?” and then grudgingly telling myself, “Yes, you have to, just get it over with.”
The writing part I like, the selling part is less fun. However, I’ve been dipping my toe in the marketing world. I have a blog now that I post on somewhat regularly, yay!, and I’ve arranged for one book to be advertised in a few places like Awesomegang.
I also created a Facebook account, but it got frozen pretty much instantly. I wasn’t even spamming or posting anywhere. I just tried to join multiple book groups at once. By multiple, I don’t even mean 20. I mean four. Doing that at one time seemed more convenient than, I don’t know, joining one group at a time every few hours or something.
So, I’m slowly marketing my works. More than once, I’ve seen authors talk about the benefits of releasing a book for free on Amazon when it first comes out. That might work for them, I always think, but I’m just starting out. Of course, starting out might be the best time to provide free books so that people figure out who I am, but as I’m just starting out, I also need cash.
Some authors don’t like releasing their work for free because they feel they deserve some compensation for their book. It seems like a trade off to me. You’re giving up a certain sum of money initially in order to gain more exposure and boost your sales ranking.
I was hesitant to give books away for free, and thought, yeah, once I have more coming in it won’t be a problem. However, I’ve seen enough people swear by give-aways that I’m curious, so I’m doing an experiment. Calling it an experiment makes it sound scientific and like I have a plan.
In reality, I’ll just be releasing a few books for free shortly. I guess in the science world they’ll be called the “control group.” I’m not going to do much promotion for them, just them into the wild for free and see what happens. Then I have a few other books I’m going to do more promo for.
Has anyone else had success with free books? Is anyone completely against doing a Kindle giveaway? Let me know your thoughts.